The clothing represented a darker and harsher view of reality and dissatisfaction with the ideals of conformity. Stern fine jewelry collection, and launched scarves and beachwear. Punk rock stripped rock and roll down to basics.
It is set to be a year of fashionable 40th birthdays. Not only is it Kate Moss's this week and Victoria Beckham's in April, this year also marks the 40th year of the Diane von Furstenberg wrap dress.
The dress was created in when von Furstenberg, who had launched her design career two years previously with a cotton jersey shirt dress and a ballerina-style wrap dress, hit upon the idea of morphing the two pieces into one garment.
Within two years, five million wrap dresses had been sold and von Furstenberg had worn one on the cover of Newsweek, which called her "the most marketable designer since Coco Chanel". At 66, von Furstenberg is the head of a multi-million dollar brand and, as president of the Council of Fashion Designers America, is a key player in the international fashion industry. The designer is marking the anniversary by celebrating the roots of the wrap dress in 70s Manhattan, with a special edition of "pop wrap" dresses in collaboration with the Andy Warhol Foundation.
The pop wrap dressesmarry original wrap dress prints with Warhol images. The Twig print dress, which the designer wore for her Newsweek cover portrait, is embellished with Warhol's colourful dollar signs; the Chainlink print dress which Von Furstenberg wore to pose for her portrait by Warhol, is overlaid with giant blooms from Warhol's Flowers series, inspired by a colour photograph of hibiscus blossom taken by Patricia Caulfield that has been a recurring motif in Von Furstenberg's collections since The year-long story of the wrap dress will also be celebrated in an exhibition which opened in Los Angeles in January, which will include portraits of the designer by artists including Warhol and Helmut Newton.
The "pop wrap" collection could signify another 15 minutes of fame for the wrap dress. There is already a significant waiting list for the collection at online boutique Matchesfashion. Two decades ago, the second wave of wrap-dress mania prompted the New York Times to call Von Furstenberg "the queen of clothing comebacks". Years out of the limelight, the style could be ripe for a revival, and the Warhol-inspired collection hits stores just when fashion is embracing daring, art-inspired looks.
The spring collections by Prada and Celine , two of the most influential labels in the fashion world, are full of brash colour palettes and bold brushstrokes which owe more to Pop Art and the exuberance of street life than to the narrower aesthetic traditions of the Milan and Paris catwalks.
The Diane von Furstenberg empire is now a global brand which has long outgrown financial dependence on the jersey wrap dress. But the wrap dress holds great significance as the brand's creation myth, a garment which continues to define the DNA of the label. Von Furstenberg once said "the wrap dress is the most traditional form of dressing: It doesn't have buttons or zippers. What made it different was that it was jersey; it made every woman look like a feline.
Thea Porter celebrated ethnic styles in Indian style prints, free flowing breezy gauzy tent dresses and wide legged pants. Arts and crafts elements such as tie-dye, batik, knitwear, crochet and macramé were also very popular. There was a great sense of ease and comfort to early s clothing. Blue jeans emerged in the s as everyday wear. Denim was being mass consumed by all ages and seen as the ultimate American garment. Jeans were flared, bell bottom, wide legged, hip huggers, high waist, embroidered, embellished, studded — you name it!
Denim was was not just limited to pants: Designer jeans were seen as a status symbol and the more expensive, the more desirable! A tighter, second skin fit with designer names such as Gloria Vanderbilt, Calvin Klein, Jordache, and Sasson were branded across the backsides of men and women everywhere.
A far cry from the dungarees of years past! Glam or glitter rock brought on to the scene flamboyant boldly colored clothes in lux fabrics like satins, velvets and lurex.
Emblazoned with sequins, bedazzled, gemmed and worn with feathered boas! Nothing was too outrageous. Super high stacked platform shoes or boots were the favored footwear. Pop star David Bowie, as alter ego Ziggy Stardust, sported over-the-top androgynous outfits both on and off the stage. Glitter trends in makeup were worn on the face by both men and women. K that catered to the teenage audience and rock stars alike.
A wrap dress is a dress with a front closure formed by wrapping one side across the other, and knotting the attached ties that wrap around the back at the waist or fastening buttons. This forms a V-shaped neckline and hugs the wearer's curves. The wrap dress’ true origin began about four decades prior to its spike in popularity- back to the ’s. During this time, designer Charles James was taking the fashion world by storm with garments that, at the time, were verging on obscene. In , the Belgium born designer created the wrap dress, which came to symbolize power and independence for a generation of women and helped establish Diane as a legendary and crucial fixture in the industry. By , more than five million dresses had been sold and Diane, at only 29 years old, was featured on the cover of Newsweek.